Valued customers and retailers,
In April 2011, northeastern Japan was devastated by an earthquake and tsunami which in turn caused the Fukushima nuclear plant explosion. Nearly three years later, cleanup efforts from the nuclear plant continue, with an estimated completion date of mid-2014 for total containment.
Despite the extensive efforts that have been made to mitigate radiation since 2011, some concerns continue to be expressed about radiation in water and ocean life. These concerns extend to fish stocks from the ocean, including those used in the making of fish oil products, and therefore many customers are questioning whether radioactive material may end up in the raw materials we use to make fish oil.
Ascenta would like to take this opportunity to assure our customers that our products and the raw materials we use to make them are absolutely free from detectable levels of radiation. We will continue to monitor and test to ensure that we never distribute products containing any detectable radiation. We’ve outlined our quality standards and testing processes below, and we remain 100% committed to providing products of the utmost purity and quality, guaranteed.
Ascenta’s raw material fish and marine oils have been tested for radiation, including cesium and iodine. Working closely with our suppliers, we are regularly monitoring our raw materials, and we’ve also tested representative samples of finished products – both liquid and softgels – and will continue to perform this testing as long as radiation remains a concern. Our tests have verified that radiation is below detectable levels in our raw materials and products. The testing processes and quality guidelines are based on standards set forth in Canada, the US, Europe, and Japan, and our test results meet and exceed standards set by all of those jurisdictions.
Ascenta has always been committed to providing our customers with products that are second to none in quality and purity. We are committed to honesty and transparency when it comes to how our products are developed and what’s inside each and every bottle of our fish oil. It’s why we created the online Pure Check program to share our independent, third-party tested products with consumers in the easiest of ways. It’s evident in our extensive efforts to source premium oils and our meticulous production processes in our state-of-the-art facility. And it’s why we continue to ensure our raw materials and finished products undergo stringent testing to guarantee they are safe and pure, and, of course, free of any detectable contaminants including radiation.
If you have any questions or concerns, please contact us at firstname.lastname@example.org or speak to your sales representative. We appreciate your continued support and welcome your feedback.
Yours in health,
Marc St. Onge
President & Founder