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Introducing The Most Eco-Friendly and Sustainable High DHA Omega-3

October 22, 2010 Dartmouth, Nova Scotia – Ascenta, the industry leader in omega-3 essential fatty acids, introduces NutraSea DHA, a high DHA omega-3 from the most eco-friendly and sustainable marine source, wild squid.

Everyone needs omega-3 as these are “good fats” essential for optimal health. Omega-3 must be obtained from food or supplements as our bodies cannot produce them. The active forms of omega-3 are DHA (docosahexaenoic acid) and EPA (eicosapentaenoic acid). DHA is essential for general wellbeing, fetal development and healthy pregnancy, brain health, eye health, and cardiovascular health, making NutraSea DHA an ideal choice for pregnant and lactating mothers as well as seniors and individuals with cardiovascular and eye conditions.

“We have strategically focused on using the most sustainable sources of omega-3 and have progressively worked towards diversification to avoid putting pressure on any one resource”, says Marc St-Onge, president of Ascenta. “NutraSea DHA utilizes wild squid, the most eco-friendly and sustainable source of marine omega-3”. Wild squid is typically known as calamari, a dish enjoyed by many around the world, particularly in the healthy diets of the Mediterranean. Wild squid is rich in omega-3 and very high in DHA containing 35% more EPA+DHA than salmon and 100% more than krill. The oil is derived from the squid parts not used for the calamari industry, hence making maximum utilization of this resource. Wild squid is a sustainable species and the eco-friendly catch method has no impact on the marine environment.

NutraSea DHA contains 800mg of DHA, and 400mg of EPA per serving and comes in a delicious natural citrus flavour. NutraSea DHA contains only the highest quality natural ingredients and uses a unique green tea antioxidant to protect against oxidation, ensuring that the product retains its great taste through the entire shelf life.

NutraSea DHA, like all other Ascenta products, is certified by Pure Check, the company’s industry-leading program, through which each lot of product is tested for quality, purity and label claims. Quality test results are posted online at www.ascentahealth.com for consumers to see. Ascenta is the only natural health products manufacturer to offer this level of transparency to the consumer.

About Ascenta Health Ltd.
Ascenta is a leading manufacturer of natural health products. Ascenta is headquartered in Dartmouth, Nova Scotia, Canada. The company develops, produces and markets omega-3 supplements for human and animal health. Its human products under the NutraSea and NutraVege brand have a dominant 43 per cent share of the Canadian market. Ascenta products are sold throughout North America, Europe and Asia. www.ascenta.ca

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For more information, please contact:
Alexandra Orozco
Ascenta
902-435-7329 ext 226
E-mail: aorozco@ascentahealth.com