01.02.10

Despite today’s tough economic times that are forcing many businesses to scale back, Ascenta, developer of Canada’s top selling omega-3 fish oil supplement line NutraSea, is enjoying surging Canadian sales and launching into the United Kingdom with a bang.
On Friday, January 22, Ascenta hosted an invitation-only gala luncheon for the UK media at The Fat Duck, best restaurant in the world, owned by Chef of the decade, Heston Blumenthal. Blumenthal served his famous 15-course menu for the launch, which included Ascenta’s NutraSea product in one of the dessert items, as another testament to its superior flavour that complements even the finest gourmet meal. This once-in-a-lifetime dining experience involved all senses and included among others a dish served with an iPod playing ocean sounds and another with fresh, forest moss scents. Within this theatrical environment and artful meal, the company successfully presented its product line to the UK’s top media outlets.
Ascenta has proudly led the market in North America with the high quality and superior taste of its NutraSea product line, and is hoping for the same success in the UK. “Our NutraSea products combine highest quality, potency, and clinical evidence to support its benefits. We are known as the company that makes fish oil taste good. This is not your grandmother’s cod liver oil,” explains Ascenta’s President Marc St-Onge. “Our NutraSea product line sets a new benchmark for omega-3 fish oils in the UK. It is the long-awaited alternative to many unpalatable, poor quality fish oils on the market. We are excited to offer UK consumers the health benefits of omega-3 with the quality, purity and taste consumers deserve.”
About Ascenta Health Ltd.
Ascenta Health Ltd. is a leading developer of natural health products. Ascenta is headquartered in Dartmouth, Nova Scotia, Canada. The company develops, produces and markets omega-3 supplements for human and animal health. Its human products under the NutraSea brand have a dominant 43 per cent share of the Canadian market. Ascenta products are sold throughout North America, Europe and Asia.
-30-
For more information, please contact:
Alexandra Orozco
Ascenta Health Ltd.
902-401-5221
E-mail: aorozco@ascentahealth.com